About us
A Raleigh firm that has helped local businesses since 2002.
Digital Marketing Raleigh is a service of Petronella Technology Group, Inc., a Raleigh, North Carolina firm that has spent more than two decades helping local businesses use technology to grow and stay protected.
We did not start as a marketing agency, and that is the point. We started by keeping local businesses running: their networks, their data, their security. When you spend twenty-plus years responsible for what can go wrong inside a business, you develop habits that most marketing shops never learn. You verify before you claim. You measure before you spend. You treat someone else's money like it is hard to earn, because you have watched how hard your clients work to earn it.
Digital Marketing Raleigh brings those habits to local marketing. The offer itself is simple, and you can read the whole system on the home page: a jingle your town cannot forget, a one-page site built to turn clicks into calls, and local ads that put your name first. This page is about the firm behind it and why we run it the way we do.
Who leads it
Led by Craig Petronella.
Craig Petronella has published more than a dozen books on technology and security, and has spent his career making complicated systems work for ordinary businesses.
His credentials include CMMC Registered Practitioner, Cisco CCNA, CWNE, and a North Carolina Digital Forensic Examiner license (#604180). He is an alum of the MIT Sloan artificial intelligence program. None of those letters make a jingle catchier. What they represent does matter: a professional standard where claims get verified, work gets documented, and results get proven rather than promised.
A digital forensic examiner is trained to follow evidence and only evidence. That is exactly the discipline most local marketing is missing.
How we think
Why a security firm is careful with claims and with your money.
Every dollar tracked
Marketing you cannot measure is a guess with a budget. We set up tracking before we spend, so you can trace what you paid to the calls it produced. If a number is not in your report, we do not claim it.
No invented proof
You will not find made-up testimonials or borrowed numbers on our pages. When we have named client results, we will show them. Until then, the space stays empty, because your trust is worth more than a fake quote.
Raleigh roots
We live where you work. The towns in your service area are the towns we drive through, and the reputation we protect by doing right by you is the one we have built here since 2002.
Who this is for
Built for the trades that live by the phone.
This service is built for one and two location service businesses: pest control, HVAC, plumbing, and roofing, and the trades like them.
If that is you, the pattern is familiar. The work is excellent, the referrals are steady, and the phone still goes quiet when the season turns. The businesses we serve do not need a national brand campaign or a fifty-page website. They need their name to be the one a homeowner remembers at the exact moment something breaks, and a page that turns that memory into a call. That is a solvable problem, and it does not require a big-agency budget to solve.
We keep the engagement honest on purpose. Setup starts from $2,000, the monthly service starts from $500 / month, and the monthly service runs month to month with no long contract. Your jingle and your page go live in 14 days or your setup is free, and the guarantee page spells out those terms in plain language. Pricing details live on the pricing section, and as campaigns run we will publish what we learn in Field Notes.
Talk to the people who will do the work.
Tell us your trade and your town. A real person in Raleigh will show you what the system looks like for your business.