/* Digital Marketing Raleigh - bold direct-response, trades-confident aesthetic.
   A service of Petronella Technology Group, Inc. */

:root{
  --ink:#17120d;
  --ink-soft:#2a211a;
  --paper:#f6f0e6;
  --paper-2:#efe7d8;
  --accent:#ff5a1f;        /* blaze orange - energy, trades, the earworm */
  --accent-deep:#d6410c;
  --gold:#f2b705;
  --line:#ddd2bf;
  --muted:#6f6354;
  --white:#fffdf8;
  --shadow:24px 24px 0 rgba(23,18,13,.08);
  --r:14px;
  --maxw:1180px;
  --fd:"Bricolage Grotesque",Georgia,serif;
  --fb:"Hanken Grotesk",-apple-system,BlinkMacSystemFont,sans-serif;
  --fs:"Newsreader",Georgia,serif;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--fb);font-size:18px;line-height:1.65;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding-inline:24px}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:var(--paper);padding:10px 16px;z-index:200}
.skip:focus{left:12px;top:12px}

h1,h2,h3{font-family:var(--fd);font-weight:800;line-height:1.02;letter-spacing:-.02em;margin:0}
.section-h2{font-size:clamp(1.9rem,4.6vw,3.4rem);max-width:18ch;margin-bottom:.5em}
.section-h2--light{color:var(--white)}
.section-kicker{
  font-family:var(--fb);font-weight:600;font-size:.8rem;letter-spacing:.22em;
  text-transform:uppercase;color:var(--accent-deep);margin:0 0 1rem;
}
.section-kicker--light{color:var(--gold)}
.lead{font-size:clamp(1.1rem,2vw,1.45rem);line-height:1.5;max-width:40ch}
.lead--narrow{max-width:52ch;color:var(--muted)}
.prose p{max-width:62ch;margin:0 0 1.1em}
.prose .lead{margin-bottom:1.1em}
.u-mark{color:var(--accent-deep);position:relative;white-space:nowrap}

/* buttons */
.btn{
  display:inline-flex;align-items:center;gap:.5ch;justify-content:center;
  font-family:var(--fb);font-weight:600;font-size:1rem;text-decoration:none;
  padding:.9em 1.5em;border-radius:999px;border:2px solid transparent;
  cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s ease,color .18s ease;
  white-space:nowrap;
}
.btn__sub{font-weight:400;opacity:.65;font-size:.85em;margin-right:.2ch}
.btn--primary{background:var(--accent);color:var(--white);box-shadow:0 6px 0 var(--accent-deep)}
.btn--primary:hover{transform:translateY(-3px);box-shadow:0 9px 0 var(--accent-deep)}
.btn--ghost{border-color:var(--ink);color:var(--ink)}
.btn--ghost:hover{background:var(--ink);color:var(--paper)}
.btn--ghost-dark{border-color:var(--ink);color:var(--ink)}
.btn--ink{background:var(--ink);color:var(--paper);box-shadow:0 6px 0 #000}
.btn--ink:hover{transform:translateY(-3px);box-shadow:0 9px 0 #000}
.btn--call{background:transparent;border-color:var(--line);color:var(--ink);font-weight:700;padding:.6em 1.1em}
.btn--call:hover{border-color:var(--accent);color:var(--accent-deep)}

/* nav */
.nav{position:sticky;top:0;z-index:100;background:rgba(246,240,230,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav__inner{display:flex;align-items:center;gap:28px;min-height:72px}
.brand{display:flex;align-items:center;gap:.6ch;text-decoration:none;font-family:var(--fd);font-weight:800;font-size:1.18rem;letter-spacing:-.02em}
.brand__mark{display:grid;place-items:center;width:38px;height:38px;background:var(--ink);color:var(--accent);border-radius:10px;font-size:.95rem;transform:rotate(-4deg)}
.brand__name em{font-style:normal;color:var(--accent-deep)}
.nav__links{display:flex;gap:22px;margin-left:auto;font-weight:500;font-size:.98rem}
.nav__links a{text-decoration:none;color:var(--ink-soft);padding:6px 2px;border-bottom:2px solid transparent;transition:border-color .15s,color .15s}
.nav__links a:hover{color:var(--accent-deep);border-color:var(--accent)}
.nav .btn--call{margin-left:4px}
.nav__toggle{display:none;background:var(--ink);color:var(--paper);border:0;border-radius:8px;padding:10px 14px;font-family:var(--fb);font-weight:600;cursor:pointer}

/* hero */
.hero{position:relative;padding:clamp(48px,8vw,104px) 0 clamp(48px,7vw,96px);overflow:hidden}
.hero__bg{position:absolute;inset:0;z-index:0;
  background:
    radial-gradient(120% 90% at 85% -10%,rgba(255,90,31,.16),transparent 55%),
    radial-gradient(90% 70% at 0% 110%,rgba(242,183,5,.14),transparent 50%);
}
.hero__bg::after{content:"";position:absolute;inset:0;
  background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);
  background-size:48px 48px;opacity:.25;
  mask-image:radial-gradient(70% 60% at 50% 40%,#000,transparent 80%);
}
.hero__inner{position:relative;z-index:1;max-width:940px}
.eyebrow{font-family:var(--fb);font-weight:600;letter-spacing:.2em;text-transform:uppercase;font-size:.82rem;color:var(--accent-deep);margin:0 0 1.2rem}
.hero__h1{font-size:clamp(2.6rem,7.2vw,5.6rem);line-height:.98;max-width:16ch}
.hero__lead{font-size:clamp(1.15rem,2.2vw,1.5rem);max-width:48ch;margin:1.4rem 0 2rem;color:var(--ink-soft)}
.hero__cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:2.4rem}
.hero__trust{list-style:none;display:flex;flex-wrap:wrap;gap:8px 28px;padding:0;margin:0;font-size:.92rem;color:var(--muted)}
.hero__trust li{position:relative;padding-left:18px}
.hero__trust li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;background:var(--accent);border-radius:50%}

/* bands */
.band{padding:clamp(60px,9vw,120px) 0}
.band--paper{background:var(--paper)}
.band--ink{background:var(--ink);color:var(--paper-2)}
.band--accent{background:linear-gradient(160deg,var(--accent),var(--accent-deep))}
.band--accent .section-kicker{color:var(--ink)}
.band--accent .section-h2,.band--accent p{color:var(--white)}
.band--quote{background:var(--paper-2)}
.band--ink p{color:#cdbfad}

/* stakes */
.stakes-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:2.4rem}
.stakes-card{background:var(--ink-soft);border:1px solid #3a2f25;border-radius:var(--r);padding:28px 26px}
.stakes-card__no{font-family:var(--fd);font-weight:800;font-size:2rem;color:var(--accent)}
.stakes-card h3{color:var(--white);font-size:1.3rem;margin:.5rem 0 .6rem}
.stakes-card p{color:#c9bba9;font-size:1rem;margin:0}

/* method */
.method{list-style:none;counter-reset:none;padding:0;margin:3rem 0 0;display:grid;gap:18px}
.method__item{display:grid;grid-template-columns:auto 1fr;gap:28px;align-items:start;
  background:var(--white);border:1px solid var(--line);border-radius:var(--r);
  padding:30px 34px;box-shadow:10px 10px 0 rgba(23,18,13,.05);transition:transform .2s,box-shadow .2s}
.method__item:hover{transform:translate(-2px,-2px);box-shadow:14px 14px 0 rgba(255,90,31,.18)}
.method__num{font-family:var(--fd);font-weight:800;font-size:2.6rem;line-height:1;color:var(--accent);width:1.6em}
.method__body h3{font-size:1.45rem;margin-bottom:.4rem}
.method__body p{margin:0;color:var(--ink-soft);max-width:60ch}

/* jingle */
.jingle{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center}
.jingle__copy .section-kicker{color:var(--ink)}
.jingle__copy h2{color:var(--white)}
.jingle__copy p{color:#fff4ec;max-width:50ch;margin:0 0 1.1em}
.jingle__demo{background:rgba(23,18,13,.86);border-radius:18px;padding:40px 32px;text-align:center;box-shadow:var(--shadow)}
.waveform{display:flex;align-items:center;justify-content:center;gap:6px;height:120px}
.waveform span{width:8px;border-radius:6px;background:linear-gradient(var(--gold),var(--accent));animation:wave 1.1s ease-in-out infinite}
.waveform span:nth-child(odd){animation-duration:.9s}
.waveform span:nth-child(1){height:30%;animation-delay:-.2s}
.waveform span:nth-child(2){height:55%;animation-delay:-.4s}
.waveform span:nth-child(3){height:80%;animation-delay:-.1s}
.waveform span:nth-child(4){height:45%;animation-delay:-.6s}
.waveform span:nth-child(5){height:95%;animation-delay:-.3s}
.waveform span:nth-child(6){height:60%;animation-delay:-.5s}
.waveform span:nth-child(7){height:35%;animation-delay:-.15s}
.waveform span:nth-child(8){height:78%;animation-delay:-.45s}
.waveform span:nth-child(9){height:50%;animation-delay:-.25s}
.waveform span:nth-child(10){height:88%;animation-delay:-.55s}
.waveform span:nth-child(11){height:40%;animation-delay:-.35s}
.waveform span:nth-child(12){height:66%;animation-delay:-.12s}
.waveform span:nth-child(13){height:30%;animation-delay:-.48s}
.waveform span:nth-child(14){height:72%;animation-delay:-.28s}
.waveform span:nth-child(15){height:44%;animation-delay:-.52s}
@keyframes wave{0%,100%{transform:scaleY(.4)}50%{transform:scaleY(1)}}
.jingle__caption{color:var(--gold)!important;font-size:.95rem;margin:1.4rem 0 0!important;font-weight:500}

/* pricing */
.plans{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-top:2.6rem}
.plan{position:relative;background:var(--white);border:1px solid var(--line);border-radius:18px;padding:34px 32px;display:flex;flex-direction:column}
.plan--feature{background:var(--ink);color:var(--paper-2);border-color:var(--ink)}
.plan--feature .plan__name{color:var(--white)}
.plan--feature .plan__tag,.plan--feature .plan__then,.plan--feature .plan__note{color:#c9bba9}
.plan--feature .plan__list li{color:#e6dccb}
.plan__badge{position:absolute;top:-14px;right:26px;background:var(--gold);color:var(--ink);font-family:var(--fb);font-weight:700;font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;padding:6px 14px;border-radius:999px}
.plan__name{font-size:1.6rem;margin-bottom:.3rem}
.plan__tag{color:var(--muted);margin:0 0 1.4rem}
.plan__price{font-family:var(--fd);font-weight:800;font-size:2.8rem;line-height:1;margin:0}
.plan__price--quote{font-size:2.2rem}
.plan__from{font-size:1rem;font-weight:600;color:var(--muted);display:block;letter-spacing:.02em}
.plan__unit{font-size:1rem;font-weight:600;color:var(--muted)}
.plan__then{font-weight:600;color:var(--accent-deep);margin:.5rem 0 1.4rem}
.plan--feature .plan__then{color:var(--gold)}
.plan__list{list-style:none;padding:0;margin:0 0 1.8rem;display:grid;gap:.7rem}
.plan__list li{position:relative;padding-left:30px;font-size:1rem}
.plan__list li::before{content:"";position:absolute;left:0;top:.35em;width:16px;height:16px;border-radius:50%;background:var(--accent);
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/%3E%3C/svg%3E") center/14px no-repeat;
  mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/%3E%3C/svg%3E") center/14px no-repeat}
.plan__cta{margin-top:auto;width:100%}
.plan__note{font-size:.85rem;color:var(--muted);margin:.9rem 0 0}

/* guarantee */
.guarantee{display:grid;grid-template-columns:auto 1fr;gap:44px;align-items:center}
.guarantee__seal{width:170px;height:170px;border-radius:50%;display:grid;place-items:center;
  background:radial-gradient(circle at 30% 30%,var(--gold),var(--accent-deep));
  color:var(--ink);font-family:var(--fd);font-weight:800;text-align:center;line-height:1.05;
  font-size:1.4rem;box-shadow:0 0 0 10px rgba(242,183,5,.18);transform:rotate(-6deg)}
.guarantee__copy p{color:#cdbfad;max-width:54ch}

/* method follow-up prose */
.method-why{margin-top:2.6rem}
.method-why h3{font-size:1.5rem;margin-bottom:.6rem}

/* quote */
.quote{margin:2rem 0 0;max-width:60ch;border-left:4px solid var(--accent);padding-left:28px}
.quote p{font-family:var(--fs);font-style:italic;font-size:clamp(1.3rem,2.6vw,1.8rem);line-height:1.4;color:var(--ink)}
.quote cite{font-family:var(--fb);font-style:normal;font-weight:600;color:var(--muted);font-size:.95rem}

/* faq */
.faq{margin-top:2.4rem;max-width:760px}
.faq__item{border-bottom:1px solid var(--line)}
.faq__item summary{cursor:pointer;list-style:none;padding:22px 44px 22px 0;position:relative;font-family:var(--fd);font-weight:700;font-size:1.2rem}
.faq__item summary::-webkit-details-marker{display:none}
.faq__item summary::after{content:"+";position:absolute;right:6px;top:18px;font-size:1.8rem;color:var(--accent-deep);transition:transform .2s}
.faq__item[open] summary::after{transform:rotate(45deg)}
.faq__item p{margin:0 0 22px;color:var(--ink-soft);max-width:64ch}

/* final cta */
.cta-final__inner{text-align:center;max-width:720px;margin:0 auto}
.cta-final .lead{margin:1rem auto 2rem}
.cta-final__actions{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;margin-top:1.4rem}

/* contact form */
.contact-form{text-align:left;background:rgba(23,18,13,.22);border:1px solid rgba(255,255,255,.25);border-radius:18px;padding:28px 26px;display:grid;gap:16px}
.contact-form__row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.contact-form label{display:grid;gap:6px;font-weight:600;font-size:.92rem;color:var(--white)}
.contact-form input,.contact-form textarea{
  font:inherit;font-weight:400;color:var(--ink);background:var(--white);
  border:2px solid transparent;border-radius:10px;padding:.7em .85em;width:100%;
}
.contact-form input:focus,.contact-form textarea:focus{outline:none;border-color:var(--ink)}
.contact-form textarea{resize:vertical}
.contact-form .hp{position:absolute;left:-5000px;top:auto;width:1px;height:1px;overflow:hidden}
.form-success{background:var(--ink);color:var(--gold);font-weight:600;border-radius:12px;padding:14px 18px;margin:0 0 1.2rem}
@media (max-width:640px){.contact-form__row{grid-template-columns:1fr}}

/* footer */
.footer{background:var(--ink);color:var(--paper-2);padding:56px 0 28px}
.footer__inner{display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px;align-items:flex-start}
.footer__brand .brand__name{font-family:var(--fd);font-weight:800;font-size:1.3rem;color:var(--white)}
.footer__brand em{font-style:normal;color:var(--accent)}
.footer__brand p{color:#c9bba9;margin:.4rem 0 0;font-size:.95rem}
.footer__nav{display:flex;flex-direction:column;gap:6px}
.footer__nav a{color:var(--paper-2);text-decoration:none;font-weight:500}
.footer__nav a:hover{color:var(--gold)}
.footer__contact{display:flex;flex-direction:column;gap:6px;text-align:right}
.footer__contact a{color:var(--gold);text-decoration:none;font-weight:600}
.footer__legal{border-top:1px solid #3a2f25;margin-top:32px;padding-top:20px}
.footer__legal p{color:#8a7c6a;font-size:.85rem;margin:0}

/* reveal animation - hidden state only when JS is present, so content
   is always visible without JS and for crawlers */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s ease}
.js .reveal.is-in{opacity:1;transform:none}

@media (max-width:900px){
  .stakes-grid{grid-template-columns:1fr}
  .jingle{grid-template-columns:1fr;gap:32px}
  .plans{grid-template-columns:1fr}
  .guarantee{grid-template-columns:1fr;gap:28px;text-align:left}
  .nav__links{display:none}
  .nav__toggle{display:inline-block;margin-left:auto}
  .nav__inner{gap:14px}
  .nav .btn--call{display:none}
  .nav__links.is-open{display:flex;position:absolute;top:72px;left:0;right:0;flex-direction:column;background:var(--paper);border-bottom:1px solid var(--line);padding:16px 24px;gap:4px}
}
@media (max-width:640px){
  .method__item{grid-template-columns:1fr;gap:8px;padding:24px 22px}
  .method__num{font-size:1.8rem;width:auto}
  .guarantee__seal{width:130px;height:130px;font-size:1.1rem}
  .plan{padding:28px 22px}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important}
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}